Toyota has confirmed its consistent environmental leadership by being named the world's Best Global Green Brand for the third year running.
More than 10,000 consumers surveyed around the world recognised Toyota for committing to sustainable environmental leadership and having invested in innovative vehicles such as the pioneering Toyota Prius.
They also appreciated the company's various programs designed to reduce greenhouse emissions, water and energy consumption throughout its operations.
The 2013 Best Global Green Brands report, compiled by international brand consultancy Interbrand, determines the gap between a company's environmental performances and its actual environmental practices.
Sales of Toyota and Lexus hybrid vehicles worldwide now stand at 5.22 million, resulting in an estimated reduction of some 35 million tonnes of CO2. Globally, Toyota is currently in the process of a product launch cycle that will introduce new or updated hybrid models.
South African customers can choose from six Toyota and Lexus hybrid models including the Yaris, Auris, Prius, Lexus CT 200h, GS 450h and the RX 450h.
In 2015 Toyota plans to commercialise its hydrogen fuel-cell hybrid vehicle, featuring next-generation powertrain technology and approaching what the company considers the ultimate eco-car. The company's commitment towards sustainable operations and environmental leadership also permeates throughout the entire product life cycle.
Last month, Toyota was named the world's most valuable automotive brand in the BrandZ™ Top 100 Most Valuable Global Brands 2013 report.